SchoolCEO: Marketing for School Leaders

Karen Eber: How Storytelling Can Shape School Culture

Episode Summary

SchoolCEO and Karen Eber discuss the power of storytelling to influence school culture, increase your ability to win hearts and minds, and reach your school community.

Episode Notes

Karen Eber is global leadership consultant and keynote speaker. Her talk on TED.com: How your brain responds to stories – and why they’re crucial for leaders has 2 million views. As the CEO and Chief Storyteller of Eber Leadership Group, Karen helps companies build leaders, teams, and culture, one story at a time. 

Karen works with Fortune 500 companies like General Electric, Facebook, Kraft Heinz, Kate Spade, and Microsoft. She guest lectures at universities including the London School of Business, MIT, and Stanford. She is a former Head of Culture, Chief Learning Officer and Head of Leadership Development at General Electric and Deloitte and is a frequent contributor to Fast Company.

Join a conversation about:

• Using stories to turn No into Yes
• The common mistakes of storytelling,
• Better ways to get your community to really hear what you’re telling them,
• Drawing out better everyday stories from teachers,
• How you can approach storytelling to increase your influence and inspire your school community.

Follow Karen Eber on Twitter at @kareneber1 or visit her website: https://www.kareneber.com/

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