In this episode, bestselling author, researcher, and Wharton professor Jonah Berger discusses how school leaders can increase their influence to the benefit of their schools and communities. He explores mistakes we all make when we try to persuade others, how providing a menu of choices can encourage change, and what most people misunderstand about effective storytelling.
How can we increase the pace of innovation? How do we become more effective at changing minds and influencing? Why do only some products, ideas, and behaviors catch on? Dr. Jonah Berger has spent more than 15 years researching and answering these questions to explain why certain things become popular and why some companies are more innovative than others. He blends behavioral science with his own research to help leaders fuel growth within their organizations while operating in our rapidly-changing environment.
A regular guest at SchoolCEO Conference, Berger engages in a practical conversation about how we can all better guide and influence our communities—all without coming off as pushy.
Berger is a world-renowned expert on change, influence, consumer behavior, and how products, ideas, and behaviors catch on. He is a marketing professor at the Wharton School at the University of Pennsylvania and has published over 50 articles in top-tier academic journals. He is also the internationally bestselling author of Contagious, Invisible Influence, and The Catalyst, with more than a million copies of his books sold worldwide.
Berger has a BA from Stanford University in Human Judgment and Decision Making, and a PhD from Stanford in Marketing.
Follow Jonah Berger on Twitter at j1berger
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