SchoolCEO: Marketing for School Leaders

Dr. Jeff Butts: Superintendent as Chief Advocate

Episode Summary

In this episode, Dr. Jeff Butts shares how MSD Wayne Township in Indianapolis is advocating for students not just locally but also at the Indiana state house.

Episode Notes

Having come from a long line of educators, Jeff Butts always knew he wanted to be an administrator. Now, Butts is the superintendent of MSD Wayne township, one of 11 school districts in Indianapolis. 

As the superintendent of a diverse student body, a large percentage of whom qualify for assistance, Butts’ leadership is characterized by visibility and advocacy. Butts is intentional about how he engages with all sectors of the community, believing that a great community makes great schools and vice versa. 

In this episode of SchoolCEO Conversations, Butts shares how he has worked with his community to support students—from getting coffee with legislators to meeting with health commissioners to borrowing all the coolers he could find in order to safely transport meals to students at the beginning of the pandemic.

Dr. Jeff Butts (@WayneTwpSuper)

MSD Wayne Township (@WayneTwpSchools)

Subscribe to SchoolCEO at for more advice, stories, and strategies for leading your schools. And if you have a story you’d like to share, email us at